AchieveApex Media Kit

Brand assets, typography, colors, and logos for partners, press, and content creators.

Brand Colors

Our official color palette for all AchieveApex materials

Primary Blue

Main CTAs, Primary Actions

#4147f2
rgb(65, 71, 242)

Accent Cyan

Highlights, Accents

#67e2fb
rgb(103, 226, 251)

Light Blue

Borders, Glows

#6ba1f9
rgb(107, 161, 249)

Dark Background

Main Background

#191919
rgb(25, 25, 25)

Dark Input

Cards, Inputs

#222222
rgb(34, 34, 34)

Success Green

Success States, Positive Actions

#10b981
rgb(16, 185, 129)

WhatsApp Green

WhatsApp Integration

#25D366
rgb(37, 211, 102)

Error Red

Errors, Destructive Actions

#ef4444
rgb(239, 68, 68)

Warning Yellow

Warnings, Pending States

#f59e0b
rgb(245, 158, 11)

Typography

Our primary font family and usage guidelines

Primary Font: Poppins

Thin (100)
AchieveApex
Light (300)
AchieveApex
Regular (400)
AchieveApex
Medium (500)
AchieveApex
Semibold (600)
AchieveApex
Bold (700)
AchieveApex
Extrabold (800)
AchieveApex

Typography Guidelines

Headings

Use Bold (700) or Extrabold (800) for headlines and section titles

Main Heading
Subheading

Body Text

Use Regular (400) or Medium (500) for body content

This is example body text showing how Poppins looks in regular weight for paragraphs and general content throughout the platform.

Buttons & CTAs

Use Semibold (600) for buttons and call-to-action elements

Logo Assets

Download our official logos in various formats

Main Logo (Dark)

Main Logo (Dark)

Main Logo (Light)

Main Logo (Light)

Icon

Icon

Logo Usage Guidelines

How to properly use the AchieveApex brand

Do's

  • Use the white logo on dark backgrounds (#191919)
  • Use the dark logo on light backgrounds
  • Maintain proper spacing around the logo
  • Keep aspect ratio when resizing
  • Use high-resolution versions for print

Don'ts

  • Don't change the logo colors
  • Don't distort or stretch the logo
  • Don't add effects like shadows or gradients
  • Don't rotate or skew the logo
  • Don't place on busy backgrounds

Lucide Icons

Main icons used throughout the authenticated app from lucide-react

MessageSquare

Conversations

CreditCard

Deals

Mail

Tickets

Calendar

Activities

User

Contacts

Building2

Companies

Package

Products

FileText

Invoices

Receipt

Estimates

DollarSign

Payments

Bot

AI Assistant

Zap

Automations

Send

Campaigns

BarChart

Analytics

Settings

Settings

Download

Downloads

Copy

Copy Actions

Check

Success/Confirm

CheckCircle

Success States

XCircle

Error States

Icon Library

We use lucide-react for all icons in the application.

Browse full Lucide icon library →

Color Usage in Action

Examples of how colors are applied in real components

Success States

Action completed successfully

Your changes have been saved

Error States

Something went wrong

Please check your input and try again

Warning States

This action requires confirmation

Primary Actions