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Error 131047

131047

Re-engagement Message Required

Sender issue:This is a problem with your business account or API configuration.

What this error means

WhatsApp enforces a 24-hour customer service window: after the last message from the user, you can only send free-form messages within 24 hours. After that window closes, you must use an approved message template (marketing, utility, or authentication) to re-initiate the conversation.

Common causes

  • More than 24 hours have passed since the recipient last replied.
  • You attempted to send a free-form (non-template) message outside the 24-hour window.

How to fix

  1. Send an approved message template instead of a free-form message.
  2. Wait for the user to reply to reopen the 24-hour messaging window.
  3. After the user replies, you can resume sending free-form messages for another 24 hours.

External references