Error 131049

What this error means

Meta enforces per-recipient marketing template limits to prevent spam and maintain a quality messaging ecosystem. When a user has received too many marketing messages in a short period, Meta throttles further delivery. This error means Meta made a deliberate decision not to deliver your marketing message to protect the recipient experience.

Common causes

• •The recipient has received too many marketing messages from various businesses in a short period.
• •Low engagement rate with your previous marketing messages (the user rarely opens or replies).
• •Your message template has a low quality rating.
• •Sender reputation is low due to high complaint or block rates.

How to fix

1. Wait at least 24 hours before retrying the same marketing message.
2. Switch to utility templates (transactional, order updates) which are not subject to this limit.
3. Space out your marketing messages — avoid sending bulk campaigns too frequently.
4. Improve template quality: shorter, more relevant, personalized content.
5. Monitor template quality ratings in WhatsApp Manager and replace low-quality templates.