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Error 131050
131050Recipient Opted Out of Marketing
Recipient issue:This is a problem on the recipient's side.
What this error means
The user has explicitly opted out of marketing messages from your business on WhatsApp. This is a user preference that Meta enforces. You can still send non-marketing messages (utility and authentication templates).
Common causes
- •The user manually opted out of marketing messages from your business.
- •The user reported your marketing messages as spam.
How to fix
- Remove or suppress this contact from all marketing campaigns.
- Do not retry marketing messages to this recipient.
- You can still send utility templates (e.g. order confirmations, shipping updates).
- You can still send authentication templates (e.g. OTP codes).
- Subscribe to the user_preferences webhook to detect opt-out and opt-in changes automatically.
When this cannot be fixed
Marketing messages will remain blocked until the user explicitly opts back in. Respect the user's preference — continued attempts may further damage your sender reputation.